Content Calendar and Post Creation

Learning Goal: I’m working on a marketing exercise and need an explanation and answer to help me learn.

Social media professionals need to proactively create content.

The purpose of this assignment is to give all students the opportunity to plan content and to write copy for the same.

Choose any brand and focus on one social media page (e.g., Facebook, Instagram, Pinterest).

Using Microsoft Word, please outline the next 6 posts you recommend. Also, indicate when you would recommend the posts to be posted on the specific social media platform (calendar date).

For each post, include notes on why you chose to incorporate this post.

Please include the text copy that you would utilize. If you want to make a recommendation to include images or videos – please include notes for the same but the actual production of the same is not required for grading purposes.

The criteria for grading is as follows: what is your rationale for the post, is the copy engaging, and do the posts seem cohesive assuming relevant audiences.

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