Self and personality

Learning Goal: I’m working on a marketing multi-part question and need an explanation and answer to help me learn.

Case Study 1- Hype beasts


1. How might the use of self-concept models help Ldn_Hype’s further success?
2. Why might the Depop platform resonate so much with Ldn_Hype’s buyers?
3. What lifestyle types are applicable to people who engage with streetwear culture?
4. What needs are served by buying hyped items?
5. What effect might their appearances on YouTube have had on his customers?

Case study 2 Lonely hearts – then and now (if not covered in class).…
a) how do people describe themselves
b) How do you read between the lines to decide what the person is really like
c) how do the advertisers ensure they attract the right person?
d) how have the adverts changes with time

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