Analyse and Ideate A1 (Mark 30/8/2022)

1
Assessment and Feedback Details
Assessment Task 2
2,500-word (+/-10%) individual report on analysing how an industry has been affected or has changed due to digitalisation
Submission Details
LMS via Turnitin
Grading Criteria and Feedback
Please see attached Grading Criteria below
Due Date & Weightage
Sunday 9th September 2022, by 11:55 pm
% – 40%
SILOs Assessed 6, 7
Description of Task
Analyse how an industry (e.g., construction, education, manufacturing, space, sport, technology, tourism) has been
affected by digitalisation
Below are the options of the regions to choose from. Choose ONE of the following regions and then you can focus on one
or more countries within that region.
• North America & South America
• Middle Eastern region
• Oceanic region
• Europe
Individual assignment, report format with headings and sub-headings, Font size 12 Times New Roman, 1.5 spacing to be
used. Critical analyses and reflection on relevant theories/concepts studied.
Suggested structure:
Cover page
✓ Please indicate your full name, student ID, class day & time, and tutor’s name
1. Executive Summary [Not included in the word count]
2. Introduction
3. Analyse how an industry (e.g., construction, education, manufacturing, space, sport, technology, tourism) has
evolved.
4. How is the industry segmented?
5. How has the industry changed because of digitalisation? E.g., accessibility, profitability
6. How did the industry respond to the new trends of digitalisation? E.g., changes in consumer behaviour
changes, services, disruption, adaptation
7. What recommendations do you have for the future viability of the industry (2 recommendations-evidence
based)? – e.g., timeline, costs, changes
2
References (At least 12 references required, among which at least 05 academic references needed: Harvard referencing
style or APA6. All references used in the report MUST be in English) [Not included in the word count]
3
Criteria High Distinction (80-100) Distinction (70-79) Credit (60-69) Pass (50-59) Fail (0-49) Marks
(s)
Executive
Summary
Outstanding executive
summary that provides an
excellent and convincing
overview of the key aspects
of the report.
Very good executive
summary that clearly and
concisely summarises the key
aspects of the report.
Satisfactory executive summary
that includes a reasonable
overview of aspects of the
report. Some key findings may
not be clearly presented.
Adequate executive summary
that summarises some, but not
all key aspects of the report.
Multiple key findings are not
presented.
No executive summary
provided and/or executive
summary does not
summarise the key aspects of
the report.
/5
Introduction Outstanding introduction
that provides excellent
context for the report body.
It clearly and concisely
states the report’s purpose
in an engaging and thoughtprovoking way.
Very good introduction that
provides effective context for
report body. Provides
effective context for the
report and concisely states
the report’s purpose.
Satisfactory introduction that
provides good context for the
report and outlines its purpose.
Some required elements may be
missing.
Adequate introduction that
provides basic context for the
report. Outlines the report
purpose, however it may not be
clear and coherent enough to
warrant a higher award.
No introduction provided
and/or introduction not
linked to the topic and/or
analysis provided in the body
of the report.
/3
Evidence of
research
Excellent evidence of wider
reading and exhaustive
research effort relating to
the relevant topic(s).
Excellent
examples/evidence used to
support the report findings.
Very good evidence of wider
reading and research effort.
Very good
examples/evidence used to
support the report findings.
Good evidence of wider reading
and research effort.
Good examples/evidence used to
support the report findings.
Adequate/Basic evidence of
wider reading and research
effort.
Adequate examples/evidence
used to support the report
findings.
No substantial evidence of
wider reading and research
effort or heavy reliance on
improvisation.
Provides little
evidence/examples to
support the report findings.
/5
Analysis &
Recommendations
Excellent demonstration of
deep and complex analysis
relevant to the assessment.
Excellent range of issues
linked to the analysis
provided.
Recommendations are
evidence based and fully
justifiable
Very good demonstration of
deep analysis relevant to the
assessment. Very good range
of issues linked to the
analysis provided.
Recommendations are
evidence based and
justifiable.
Sound demonstration of deep
analysis relevant to the
assessment. Good range of issues
linked to the analysis provided.
Recommendations are evidence
based and may not be fully
justifiable
Adequate/Basic demonstration
of analysis, however, not in
sufficient depth. Basic range of
issues provided.
Recommendations may not be
evidence based or fully justifiable
Poor or superficial
demonstration of analysis.
Issues identified were not
linked to the analysis
provided. Recommendations
are not evidence based and
fully justifiable.
/15
4
Discipline
Knowledge
Disciplinary knowledge is
clearly presented. Uses
disciplinary language
authoritatively; shows
critical understanding of the
relevant theories, issue
presented; demonstrates
depth and accuracy of
understanding
Disciplinary knowledge is
clearly presented. Uses
disciplinary language
competently, shows a
proficient awareness of the
relevant theories, issues, and
demonstrates accuracy of
understanding.
Disciplinary knowledge is
presented. Uses disciplinary
language approaching
competency, shows an
awareness of the issue presented
and demonstrates limited
content understanding.
Disciplinary knowledge lacks
clarity. Uses disciplinary language
tentatively, shows an awareness
of the issue presented and some
evidence of gaining new
understanding.
Disciplinary knowledge is
unclear. Does not use the
language of the discipline in
a sustained fashion and
demonstrates no evidence of
gaining new understanding.
/5
Writing &
Referencing –
Harvard Style
The work is well structured,
with fluent and cohesive
presentation of ideas.
Sophisticated academic
language throughout, with
excellent use of supporting
evidence. Persuasively
addresses the task and
employs a relevant
approach. Employs an
accurate academic
referencing convention
citing multiple sources.
The work is logically
structured, with some minor
inconsistencies in cohesion
and presentation of ideas,
and /or grammar and
spelling. Sustained use of
supporting evidence with a
clearly focus on the task.
Employs an accurate
academic referencing
convention citing multiple
sources, with some minor
errors.
The work is somewhat logically
structured using appropriate
academic language, with
appropriate use of evidence in
addressing the task. Employs a
basic academic referencing
convention appropriate to the
discipline. Includes an adequate
number of sources. Several errors
in referencing, grammar and/or
punctuation.
Attempts logical structure,
sighting some evidence, without
constructing a clear response to
the task. Limited use of
appropriate academic language,
with a number of grammatical
errors. Employs a basic academic
referencing convention
appropriate to the discipline with
limited sources and/or a number
of significant errors
The work does not employ a
structured approach to the
task. The writing is unclear
and poorly constructed.
Shows unfamiliarity with, and
inconsistent application of
the conventions of academic
referencing with inadequate
sources.
/5
Academic Report
Requirements
Report fulfills all
requirements:
•Table of contents
•Correct headings used
•Page numbers supplied
•Times New Roman Pt 12,
1.5 line spacing
Report fulfills majority of
report requirements:
•Table of contents
•Correct headings used
•Page numbers supplied
•Times New Roman Pt 12,
1.5 line spacing
Report fulfills most of report
requirements:
•Table of contents
•Correct headings used
•Page numbers supplied
•Times New Roman Pt 12, 1.5
line spacing
Report includes some of the
report requirements. Some
elements missing.
•Table of contents
•Correct headings used
•Page numbers supplied
•Times New Roman Pt 12, 1.5
line spacing
Report does not include
majority of the report
requirements set out by this
rubric. Many elements
missing.
•Table of contents
•Correct headings used
•Page numbers supplied
•Times New Roman Pt 12,
1.5 line spacing
/2
5
/40

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