MBA565 MOD 1 Discussion Environment Scan in Marketing

Learning Goal: I’m working on a marketing discussion question and need an explanation and answer to help me learn.

Imagine yourself an entrepreneur (in the industry of your choice) planning to introduce a new product (of your choice) to the marketplace in today’s environment. Provide an Environmental Scan of how you view those “uncontrollable” elements affecting the potential success of your new product. Provide at least one point for each of the five environmental forces in your scan (technological, economic, political/regulatory, social/cultural, competitive). Be sure that you show you have conducted research for each of those points by citing your source using APA format (after each point) and listing your source at the end of your post.

  1. Post your Environmental Scan (not as a Word document; type the Scan into the discussion board).
  2. Describe your product/service and the industry it represents.
  3. Discuss the two main challenges you see from your Scan.
  4. Discuss what strategies you could put in place to overcome each of those challenges.
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